I gotta hand it to Bioware’s advertising department or whoever got it into their head to use Twitter’s hashtag to create a War of the Worlds-esque scenario… but only this was on a much large scale. There was more interactivity, more user created content. It was an alternate reality game where Twitter’s hashtag #SolComms was used to monitor the incoming reaper attack on Earth – something that was the main portion of the oncoming Mass Effect 3 (ongoing/continuing) Storyline.
I had been browsing facebook in between submitting things for hopeful employment when I saw something that caught my eye – that an Emily Wong had set up @AllianceNewsNet as a way to report on invading activity in conjunction with the hashtag #SolComms. Intrigued, I had a looksee and set up Tweetdeck to show all #SolComms in one column.
What happened was something I don’t think I will ever forget.